At Creed Foodservice, we are an insights-led business committed to providing valuable, data-driven reports and trends that shape the future of the foodservice industry, whilst designed to support our customers in making informed decisions, driving growth and adapting to changes in the food and drink sector.
The UK hospitality sector is under pressure. Rising costs, changing consumer expectations and economic uncertainty are reshaping the way operators do business.
But with challenge comes opportunity. Our Creed Trends Report 2026 dives into the biggest shifts in foodservice, from evolving customer behaviours to the trends driving innovation across pubs, cafés, restaurants, and even healthcare and education catering. This year’s macro theme, Accept the Challenge, reflects the need for operators to adapt, empathise, and energise in order to continue to cater to their target consumers.
At Creed, we’re here to help you do just that — with practical insights to support smarter planning, stronger customer connections, and standout experiences in a competitive market.
Boomers – Generation X – Millennials – Generation Z – Generation Alpha – Generation Beta
For 2025, our food and drink insights centre on one powerful macro trend: Adapt to Survive. This trend highlights the shifting consumer behaviours in response to a changing world.
Supporting this, we’ve identified six key food and beverage trends driven by evolving consumer values and priorities. These trends reflect the growing focus on health, sustainability, convenience, and innovation in food choices.
Our 2025 Creed Trends span multiple sectors and generations, uncovering the themes and innovations transforming the food and drink industry. Discover the key trends shaping the future of food and drink and how they’re influencing consumer decisions in 2025.
Our chef and innovation team are here to help customers bring the latest food and drink trends to life. With expert knowledge of our extensive product range and practical advice on balancing budgets in a challenging market, visiting our team on-site can provide valuable insight to drive the next big developments in your kitchen.
UK coverage with 3 convenient depots
Over 600 deliveries per day, 6 days per week
99.3% industry leading service levels
Working towards net zero emissions by 2040
Members of The Country Range Group
Real time delivery driver tracking
